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Meet our Growth Champion Neville Merritt

Neville has 35 years of industry experience in software in High Growth Companies.


I have been extremely fortunate to have worked with talented people and great companies. I have learned much over the years, and with constant change in the world of business, this journey continues. In 2016 I joined Pure Potential as Director, to put this accumulated experience to new use by helping our clients become even more successful.

At Pure Potential, we help senior executives and board members expand their ability to lead their teams, attract great talent and continue to build business success. We work with leaders and teams in high-tech, pharmaceutical and financial services including fast growing and major blue-chip companies such as Dell, Microsoft, HSBC, RBS, Smith & Nephew, State Street, Oracle, Life Technologies, DSM, Agilent Technologies, AbbVie, Dow Jones, EMC, Motorola, National Instruments and Novartis.

I have over 35 years' experience in software businesses to Board level, covering sales, marketing, consulting and operational management. This experience helps me advise our clients on strategy, organisational effectiveness, sales management and professional development. 

Specialties: facilitating, mentoring, training and personal development for leaders, high potentials and teams; strategic planning; companies in transition; managing & developing EMEA sales teams; sales & account development; contracts & negotiation; Solution Selling; operational management; ERP systems selection, ROI and project management; developing alliances; designing go to market strategies; web marketing; social media; deep product knowledge of ERP, CRM, Supply Chain, BI and business collaboration solutions; hosted and SaaS Cloud computing delivery models.

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